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director, elementary education
Title posted on ApplyToEducation - Director, Marketing & Communications
Posted on November 02, 2024 by Employer details Fraser Academy
Job details
Director, Marketing & Communications Position Profile About Fraser Academy <p> Fraser Academy Association (FA) was founded to serve a vital community need. Since 1982, it has become recognized as a leader in North America by leveling the playing field for students with dyslexia, primarily as an independent school (Fraser Academy). Today, FA has expanded its impact through an Outreach and Training Centre (FAx) reaching across BC, Canada and the world. Leading a pioneering initiative to establish Canadas first Centre for Dyslexia, it is now on an exciting journey to deepen its commitment to the community.<p>We serve a gap in the system where approximately 20% of the student population is under-served by mainstream education. The ripple impact of our programming also adds great social value. While people with dyslexia have skills and strengths that are in demand in the 21st century, when unsupported, they are vulnerable to social and emotional risks such as mental health issues, substance abuse, homelessness, higher drop-out rates, and poverty/underemployment.<p>We are proud to be at the forefront of educational and training practices with the most effective research-based methods. Our track record shows what is possible in setting children and youth with dyslexia up to thrive in education and life. For more information please visit us at www.fraseracademy.ca and www.centrefordyslexia.ca. Position Summary: <p> Reporting to the Chief Advancement Officer (CAO), and with accountability to the Chief Executive Officer (CEO) and Head of School (HS), the Director, Marketing & Communications (DMC) is responsible for the development and execution of a marketing, public relations and communications program that supports strategic priorities and desired outcomes. The DMC provides leadership, strategic vision and direction to a small team of marketing and communications professionals who are integral to serving our programming and helping drive philanthropy, fee-based revenue, community impact and support. The DMC is a key partner to FAs leadership to support our deeper community expansion by promoting the organizations meaningful vision of Changing Destiny by Changing Minds. Through building awareness locally, nationally and globally, this role is key to elevating the FA brand while helping lead the initiative to establish Canadas first Centre for Dyslexia.<p>The successful candidate will have a proven track record of success and bring expertise in multi-channel platforms, promoting diverse service lines and a strong ability to manage a small team while rolling up their sleeves. They will have expertise in all aspects of marketing and communications, including the use of video in story-telling, brand consistency, segmentation, analytics, and meaningful measurement. Position Type: Permanent, Full-Time (1.0), Exempt <p> Reports To: Chief Advancement Officer Responsibilities: Develops, leads, and executes an integrated, comprehensive strategic marketing, communications, and public relations plan to serve organizational priorities/goals and enhance brand value. <p> Uses research, analytics, and metrics with KPIs to evaluate program impact, success, and inform strategy staying abreast of trends/best practices, keeping CAO, CEO, HS and other leaders (e.g. Director Enrolment) briefed appropriately. <p> Engages, and sets up for success, the CEO and HS as lead strategists and ambassadors, and other FA leaders, in communication and marketing activities, including coaching on social media use to support the brand. <p> Leads, mentors and motivates a marketing and communications (MarCom) team to be high-performing, including collaborative, and that: is creative and innovative in its approach to position FA, the Centre and their programs as leaders/ing in education, dyslexia and society; <p> executes across multiple communications channels, incl- LocationVancouver, BC
- Workplace information On site
- SalaryNot available
- Terms of employment Permanent employmentFull time
- Starts as soon as possible
- vacancies 1 vacancy
- Source ApplyToEducation #2802090
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