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marketing coordinator
Posted on November 04, 2024 by Employer details EVOLVsolar
Job details
*Job Title:* Marketing Coordinator *Location:* Calgary, AB - Office *About Us:* EVOLVsolar is a fast-growing company in the renewable energy industry, dedicated to providing high-quality solar solutions across Western Canada. As we expand our reach and refine our brand, we are seeking a Marketing Coordinator focused on enhancing our brand presence, and managing all digital brand touchpoints to strengthen our market position. *Job Overview:* We are looking for a strategic and creative Marketing Coordinator to lead our brand initiatives and website management. This role is integral in defining EVOLVsolar?s brand identity, optimizing user experience across various platforms, and ensuring brand consistency across all marketing activities. The ideal candidate is a data-driven marketer with a passion for storytelling, strong project management skills, and expertise in digital and web marketing. *Key Responsibilities:* * *Brand Maintenance & Strategy* * Maintain, and evolve the brand strategy, ensuring alignment with EVOLVsolar's mission and goals. * Oversee brand consistency across all channels and materials, from digital platforms to print media and event branding. * Work cross-functionally with design, sales, and executive teams to translate brand strategy into impactful and cohesive marketing campaigns. * *Website Management* * Collaborate with web designers, developers, and content creators to continuously improve website features, design, and functionality. * Analyze website metrics and customer behavior data to make data-driven decisions and improve user engagement and conversion rates. * Maintain, update, and manage content to ensure it reflects current brand messaging, products, and services. * *Content & Digital Marketing* * Develop a comprehensive content strategy that supports brand messaging and positions EVOLVsolar as an industry leader. * Manage and oversee the creation of content (blogs, social posts, website content, etc.) that aligns with our brand values and objectives. * Partner with the SEO and PPC teams to drive organic and paid traffic, continually optimizing based on analytics. * *Project & Budget Management* * Manage marketing project timelines, deliverables, and budgets, ensuring efficient use of resources. * Evaluate and select external vendors, agencies, and contractors as needed for web and brand projects. * *Performance Tracking & Reporting* * Measure the success of brand initiatives and website performance through KPIs and regular reporting. * Use analytics tools to track campaign effectiveness, user engagement, and conversion rates, reporting findings to the leadership team and suggesting adjustments as needed. *Qualifications:* * Bachelor?s degree in Marketing, Communications, or a related field. * 4+ years of experience in brand management, digital marketing, or website management. * Demonstrated experience in managing brand strategies and optimizing websites for conversion and UX. * Strong project management skills with experience leading cross-functional initiatives. * Excellent communication and storytelling skills, with an eye for design and user experience. * Data-driven, with strong analytical skills and an ability to translate data into actionable insights. * Experience in the renewable energy or tech industry is a plus. *What We Offer:* * Competitive salary and benefits package * Opportunities for professional growth within a fast-growing company * A passionate, mission-driven work environment focused on sustainability and innovation *Application Process:* If you're ready to make an impact in the renewable energy industry and elevate the EVOLVsolar brand, please submit your resume and a cover letter detailing your relevant experience and why you?re interested in this role. *EVOLVsolar is an equal opportunity employer committed to diversity and inclusion in the workplace.* Job Types: Full-time, Permanent Pay: $35,579.94-$69,463.40 per year Flexible language requireme- LocationCalgary, AB
- Workplace information On site
- Salary$35,579.94 to $69,463.4YEAR annually
- Terms of employment Permanent employmentFull time
- Starts as soon as possible
- vacancies 1 vacancy
- Source indeed.com #9513696145
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