marketing coordinator

Posted on December 02, 2024 by Employer details Cadence Solutions

Job details

*Company Overview: * At Cadence Solutions, we are in the business of solution discovery, creation, and technology innovation. We are a different way of doing business, and our clients trust us because we build solutions that solve their technology challenges. Working at Cadence, you'll have the opportunity to collaborate on large-scale projects with global organizations, constantly pushing the limits to produce exceptional results?all while having fun! Cadence is more than a great work environment; we are a team of collaborative professionals dedicated to transforming organizations, powered by a supportive work culture at all levels. Do what you do best while growing with some of the best in the industry. *Role Overview: * We are seeking a?Marketing Coordinator?with a strong background in website design, online advertising, and content creation to help Cadence Solutions amplify its brand and market presence. The ideal candidate will bring creative ideas, organizational skills, and hands-on experience to execute marketing strategies effectively. *Key Responsibilities: * * Website Design & Modifications * Manage and update the Cadence Solutions website using Wix, ensuring optimal functionality, user experience, and alignment with branding goals. * Implement and refine SEO strategies to improve search engine rankings and organic traffic. * Set up and monitor website analytics tools (e.g., Google Analytics, Wix analytics) to track visitor behavior, traffic sources, and conversion rates. * Analyze website performance metrics to identify areas for improvement and implement changes to enhance user engagement and drive lead generation. * Ensure the website is responsive, fast-loading, and visually appealing across all devices. * Collaborate with graphic designers or use design tools to create and integrate custom elements that elevate the website's look and feel. * Online Advertising * Plan, create, and execute paid online advertising campaigns across platforms, including Google AdWords, LinkedIn Ads, and other relevant channels. * Develop targeted ad campaigns tailored to specific audiences and business objectives. * Conduct A/B testing for ad creatives, headlines, and calls-to-action to determine the most effective approach. * Monitor campaign performance in real time, analyzing key metrics such as click-through rates (CTR), cost-per-click (CPC), conversion rates, and overall return on ad spend (ROAS). * Create detailed performance reports to share insights and actionable recommendations with the leadership team. * Continuously optimize campaigns by adjusting bids, targeting, keywords, and ad placements to maximize effectiveness. * Social Media & Content Management * Create and schedule engaging social media posts aligned with marketing objectives. * Monitor and respond to audience interactions to foster brand growth. * Create our monthly newsletter and blog articles * Conference Preparation * Coordinate marketing materials, booth designs, and logistics for trade shows and conferences. * Collaborate with the sales team to maximize lead generation during events. * Case Studies & Success Stories * Collaborate with internal teams and clients to create impactful case studies and success stories. * Develop and publish client testimonials to highlight the impact of Cadence. *Qualifications: * * Experience:?Minimum of 2 years in a marketing role focused on website management, online advertising, and content creation. * Technical Skills: * Proficiency in website management and design. * Hands-on experience with HubSpot for campaign management and lead tracking. * Expertise in setting up and analyzing website analytics tools such as Google Analytics and Wix analytics. * Familiarity with SEO tools and practices * Expertise in online advertising platforms such as Google AdWords and LinkedIn Ads, with a proven track record of managing successful campaigns. * Creative Skills: * Strong copywriting and content creation abilities. * Experience