job analyst

Title posted on indeed.com - Listing Analyst

Posted on December 04, 2024 by Employer details Max Advanced Brakes

Job details

*About Us* *Max Advanced Brakes* is a retailer and distributor of automotive brake parts with a mission to make stopping power simple for consumers. We specialize in brake pads, rotors, and related accessories which are manufactured to the highest quality of original equipment manufacturer (OEM) specifications. By investing in technology, our people, consumer education, and customer service, we strive to make acquiring quality brake parts simple for customers. Established in 2010 with a vision to offer quality and extensively tested brake products at the best prices possible, today we remain steadfast to that same vision. Over the years as our customers? needs have grown, we have scaled and developed an extensive physical distribution presence in Canada and USA to ensure we meet their demands for brakes in a timely and efficient manner. To learn more about *Max Advanced Brakes* please visit www.maxbrakes.com *Position Overview* We are seeking a highly motivated, detail-oriented and passionate Listing Analyst to join our dynamic team. As a Listing Analyst, you will play a crucial role in managing our product listings and optimizing them to enhance visibility, click-through rates (CTR), and sales performance across all our sales channels including Amazon, eBay, Walmart and eCommerce across North America. In other words, our listings must stand out and deliver! You will play a crucial role in ensuring the success of our products on all the major marketplaces as well as on our own branded channels. Working in collaboration with the marketing and product teams, you will not just own but lead and champion. *Primary Responsibilities* * Manage the end-to-end process of creating, updating, and publishing product listings across multiple online marketplaces, ensuring accuracy and alignment with our brand guidelines. * Analyze existing product listings to identify areas for improvement, while also keeping a close eye on industry and competitor listings to stay informed about current trends and optimization strategies. * Conduct thorough keyword research to discover popular and relevant terms that resonate with our target audience. Implement data-driven strategies to enhance listing visibility and align with SEO best practices. * Collaborate closely with cross-functional teams, including marketing, IT, and product, as well as external partners like Amazon and eBay. Ensure that listing content is aligned with our overall marketing strategies, promotions, and product launches. * Carry out A/B testing to determine the most effective listing combinations while maintaining compliance with marketplace standards and regulations. * Regularly monitor and analyze sales and performance metrics for all listings across various channels. Leverage analytical tools to gauge the impact of changes and A/B tests, identifying further opportunities for optimization. * Stay proactive in maintaining a positive brand reputation by consistently reviewing customer feedback, conducting site audits, and ensuring adherence to marketplace policies and guidelines. Stay updated with marketplace changes, evolving policies & algorithm, and shifts in customer behavior to continually apply best practices. *Required Skills and Abilities* * Proven experience in marketplaces/ecommerce product listing management and optimization is ideal. * Strong understanding of marketplace platforms, product categorization, ecommerce, SEO and cataloging best practices on Amazon/eBay/Walmart Seller dashboards, Google Analytics, Ads, CMS, etc. * Tech-savvy, knowledgeable and quick to learn modern software and performance management tools. * Excellent written and fluent in English; working knowledge of French and Spanish is a bonus. * Strong written communication skills with an ability to craft persuasive and engaging product content is a must. * Proficiency in using keyword research tools and analytics platforms such as Helium 10. * Detail-oriented with a keen eye for visual aestheti