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director, marketing

Title posted on indeed.com - Director of Marketing

Posted on December 04, 2024 by Employer details Nektar Inc.

Job details

Are you a marketing visionary with a passion for strategy, creativity, and results? We?re looking for a dynamic *Marketing Director* to lead our brand to new heights. This role is perfect for a strategic thinker who thrives in a fast-paced environment and has a proven track record in both digital and traditional marketing strategies. *Key Responsibilities:* * *Tradeshow Planning and Coordination* * Develop and execute comprehensive tradeshow strategies to maximize visibility and ROI. * Oversee all aspects of tradeshow planning, including booth design, logistics, staffing, and follow-up campaigns. * *Search Engine Optimization (SEO) & AdWords Campaign Management* * Drive website traffic and lead generation through advanced SEO strategies and Google AdWords campaigns. * Monitor, analyze, and report on campaign performance to ensure optimal results and continuous improvement. * *Brand ? Continuous Improvement* * Refine and enhance brand identity to align with company vision and market trends. * Lead creative initiatives to establish a compelling and consistent brand presence across all channels. * *Communications and Public Relations* * Develop and implement PR strategies to build strong relationships with media outlets, stakeholders, and the public. * Manage internal and external communications to ensure alignment with brand messaging. * *Brand Asset Management* * Oversee the company website, ensuring content is current, engaging, and optimized for user experience and SEO. * Manage brand assets, including logos, templates, and promotional materials/SWAG, to maintain consistency. * *Event Planning and Management* * Lead the planning and execution of corporate events, product launches, and community initiatives. * Coordinate with internal teams and external vendors to deliver seamless, impactful events. * *Content Marketing/Socials* * Collaborate with our content management team to implement and manage content marketing campaigns. * Manage corporate social media sites and the communication/marketing through each of them. Join us as we elevate our brand presence and engage our audience through innovative marketing strategies! *Qualifications:* * Bachelor?s degree in Marketing, Communications, or a related field (Master?s preferred). * 7+ years of marketing experience, with at least 3 years in a leadership role. * Expertise in SEO, Google AdWords, and analytics tools. * Exceptional organizational and project management skills. * Exceptionally strong written and verbal communication abilities. * Proven success in collaborating cross-functionally. *Why Join Us?* At Nektar, we foster a culture of innovation, collaboration, and excellence. As our Marketing Director, you?ll have the opportunity to make a tangible impact, help grow and scale a brand, and work with a talented and dynamic team. *How to Apply:* Submit your resume and a *cover letter detailing your marketing accomplishments and vision for this role.* Job Types: Full-time, Permanent Pay: $100,000.00-$110,000.00 per year Benefits: * Casual dress * Company events * Dental care * Employee assistance program * Extended health care * On-site gym * On-site parking * RRSP match * Vision care Schedule: * Monday to Friday Application question(s): * What is your salary expectation/range for this position? Education: * Bachelor's Degree (preferred) Experience: * Marketing: 7 years (preferred) Location: * Edmonton, AB (required) Work Location: In person