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manager, marketing

Title posted on indeed.com - Marketing Manager

Posted on December 06, 2024 by Employer details Hatch'd Restaurants Inc

Job details

Are you ready to lead the charge in shaping the marketing strategy for multiple dynamic concepts? Join our Corporate team as a *Marketing Manager*, where you?ll oversee the launch of a new premium concept as well as the continued success of an iconic Edmonton brand. This role offers variety and impact?no two days are the same! *Key Responsibilities* *Strategic Leadership:* * Collaborate with senior management to craft and implement a multi-concept marketing strategy, aligning with business objectives. * Develop and manage the annual marketing plan, budget, and performance metrics. * Lead marketing efforts across a franchise system, setting clear KPIs and driving performance toward shared goals. *Creative Design & Brand Identity Execution:* * Partner with external agencies and vendors to ensure all visual and promotional materials align with brand identity. * Oversee the creation of marketing collateral, packaging, and merchandise to enhance brand presence. * Maintain a cohesive and compelling brand identity across digital, print, and in-location materials. *Team Development:* * Build and lead a small, talented team to execute marketing campaigns effectively. * Foster collaboration and innovation within the team, promoting growth and accountability. * Manage external contractors and freelancers, ensuring high-quality outputs. *Marketing Execution:* * Oversee all digital, social, and traditional marketing channels, including paid ads, email campaigns, and influencer partnerships. * Analyze consumer insights and market trends to refine and optimize marketing strategies. * Manage content updates and performance tracking for brand websites and online platforms. *Community Engagement & Brand Compliance:* * Drive local and regional brand awareness, building strong community connections through partnerships and events. * Ensure compliance with marketing regulations and franchise standards. *Innovation & Continuous Improvement:* * Stay on top of industry trends and share actionable insights with the team. * Identify and implement new, creative opportunities for brand growth and engagement. *Cross-Functional Collaboration:* * Work closely with production, operations, and franchise partners to align marketing efforts with product positioning and sales strategies. * Liaise with vendors and suppliers to deliver outstanding brand experiences. *Qualifications* * *Education:* Bachelor?s degree in Marketing, Business, or a related field. * *Experience:* 3+ years in multi-concept or franchise marketing, with a strong track record in digital and traditional marketing. Experience in the Hospitality industry is an asset. * *Technical Proficiency:* Familiarity with tools like WordPress, Google Analytics, Adobe Creative Suite/Canva, and CRM platforms. * *Creative Skills:* Experience managing graphic design projects and brand assets. * *Leadership & Collaboration:* Proven ability to lead teams and foster cross-departmental collaboration. * *Innovation-Driven:* A passion for identifying trends and using data-driven insights to inform strategy. *Perks & Benefits* * *Comprehensive Health Benefits:* Extended health, life insurance, dental and vision care. Employee assistance programs and virtual appointments available. * *Work-Life Balance:* 40-hour work week (Monday to Friday), with occasional weekend shifts if required. * *Professional Growth:* Be part of an innovative, fast-growing organization with a clear vision for the future. * *Other Perks:* On-site parking, store discounts, and exciting industry events. *If You?re the Right Fit:* We?re looking for a creative, self-motivated marketing leader ready to make an impact. *Attention to detail is crucial.* Only applications with a cover letter will be considered. *Apply Now* Send your resume and cover letter detailing why you?re the perfect fit to brett@hatchd.ca Job Type: Full-time Pay: $70,000.00-$90,000.00 per year Benefits: * Company events * Dental care * Employee assistance program