digital marketing specialist

Posted on December 11, 2024 by Employer details Tire Discounter Group Inc.

Job details

*Tire Discounter Group (TDG) *is a leading Canadian distributor of branded tires. TDG was founded in 1966, and has expanded to distribution centers in Barrie, Ottawa, London, Richmond Hill, Oakville, Toronto and our 240,000 square foot, state of the art Headquarters in East Garafraxa, just outside Orangeville, ON. With over 55 years of experience in the industry, we've become a trusted name in communities throughout Ontario, offering a wide selection of tires and wheels for every make and model at competitive prices. Our team is made up of passionate people who are committed to delivering the best possible experience to our customers. We believe that our success is built on the foundation of our people, and we're always looking for talented individuals who share our passion for the industry. At Tire Discounter Group, we understand that our success depends on our ability to create a positive and supportive work environment. We strive to foster a culture of collaboration, innovation, and growth, where everyone is encouraged to share their ideas and contribute to the success of the company. As a member of our team, you'll have access to ongoing training and development opportunities to help you grow both personally and professionally. We're committed to investing in our people and providing them with the tools and resources they need to succeed. In addition to our commitment to our employees, we're also dedicated to giving back to our community. We believe that it's important to be a responsible corporate citizen, and we're proud to support local charities and organizations. If you're looking for a challenging and rewarding career, Tire Discounter Group may be the perfect fit for you. Join us and become part of a team that is passionate and committed to delivering exceptional service and quality products to our customers. Our company is seeking a talented *Digital Marketing Specialist* to join our team. The successful candidate will be responsible for creating content that communicates our brand's message along with the brand message of our manufacturer partners and engages our target audience. The *Digital Marketing Specialist* will create content that is relevant and visually appealing to support our company?s marketing and communications efforts. The successful candidate will be required to utilize various multimedia tools and techniques to produce content that meets the needs of our stakeholders. This individual will work closely with our marketing team to assist with the execution of campaigns, develop marketing collateral for our internal and external customers, and contribute to the overall success of the company. If you?re a data-driven marketer with expertise in SEO, analytics, and advertising platforms, we want to hear from you! *Requirements:* * Bachelor?s degree in marketing, Business, or a related field. * Minimum of 8 years of experience in B2B digital marketing, with a focus on social media, email marketing, and paid promotion strategies * Proven experience in digital marketing, with a strong focus on SEO, Google Analytics, and Meta Analytics. * Proficiency in managing Google Ads and Facebook Ads campaigns. * Strong understanding of KPI and ROI reporting and data analysis to drive performance improvements. * Knowledge of inbound and outbound marketing strategies and tools. * Proficiency in graphic creation tools, social media management tools, email marketing platforms, and analytics tools. * Exceptional written and verbal communication skills. * Strong organizational and time management abilities. * Ability to work effectively both independently and as part of a team. * Excellent problem-solving, organizational, and communication skills. * *Google Analytics certification and/or Google Ads certification is a plus.* *Job Duties:* *SEO Strategy & Execution:* * Develop and implement SEO strategies to improve organic search rankings and drive website traffic. * Conduct keyword research, competitor analysis, a