marketing specialist

Posted on May 26, 2026 by Employer details Workhub Software Corp

Job details

*Creative Growth Role | Marketing + Design + Web* At Workhub, we?re looking for someone rare: A creative marketer who also loves websites, digital experiences, branding, and building things. This role is ideal for someone who enjoys switching between: · designing landing pages, · creating social campaigns, · improving websites, · editing visuals and videos, · brainstorming marketing ideas, · optimizing SEO and AEO, · analyzing campaign performance, · and helping shape how a software company presents itself online. We?re *not* looking for a traditional corporate marketer. We?re looking for someone creative, outgoing, technically curious, organized, and excited to help grow a modern SaaS B2B platform. This person must have at least these skills/experiences: *1. Website/Landing page development;* *2. Graphic design (Adobe suite);* *3. Online Marketing.* *What You?ll Work On - Digital Marketing & Growth* · Create and coordinate marketing campaigns for product launches, feature releases, and customer engagement initiatives. · Develop creative campaign concepts across email, social media, website content, and in-app promotions. · Help improve customer acquisition, feature awareness, and engagement across Workhub?s platform. · Assist with campaign planning, execution, scheduling, and reporting. *Website & Landing Page Development* · Help improve and maintain website pages, landing pages, and digital experiences. · Collaborate on website layout improvements, conversion optimization, and user experience enhancements. · Support SEO and website content optimization initiatives. · Assist with updating website visuals, banners, graphics, and promotional sections. · Work with HTML/CSS, CMS tools, or website builders when needed. · Help create marketing-focused landing pages for campaigns and product initiatives. *Creative Design & Content Creation* * Design digital assets, including: o social media graphics, o email visuals, o GIFs, videos, and animations, o promotional banners, o brochures, o and branded campaign materials. · Create visually engaging content aligned with Workhub?s brand and product messaging. · Develop concepts using tools such as Figma, Canva, Photoshop, Illustrator (Adobe design products). *Social Media & Branding* · Plan and create content for LinkedIn, Facebook, Instagram, and future channels. · Develop educational, feature-focused, culture, and branding content. · Maintain consistent visual identity and messaging across channels. · Organize social calendars and campaign schedules. *Email Marketing & Customer Communication* · Create and manage branded email campaigns. · Write and edit marketing copy for announcements, feature launches, newsletters, and promotional campaigns. · Build supporting visuals and creative assets for email campaigns. · Support revisions and stakeholder feedback cycles. *Optimization & Experimentation* · Monitor campaign performance and engagement metrics. · Assist with marketing campaign tracking, SEO reporting, and future optimization initiatives. o Support tools such as HubSpot, o and related marketing platforms. · Continuously look for ways to improve marketing performance and user experience. *What We?re Looking For - Ideal Skills* · Strong visual design instincts and content creation ability. · Experience with digital marketing, social media, or SaaS or B2B marketing. · Comfortable working with websites, landing pages, or front-end web tools. · Familiarity with: o HTML/CSS, o Website builders, o CMS platforms, o Basic website development concepts. · Experience with Figma, Canva, Photoshop, Illustrator (Adobe suite), or similar creative tools. · Experience with HubSpot. · Understanding of SEO, branding, and digital marketing strategy. · Outgoing, organized, detail-oriented, and capable of managing multiple projects. · Strong written communication and creative thinking skills. *Bonus Points* · Experience in HubSpot, or an