Job prospects Director, Media Relations in Alberta

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Explore current and future job prospects for people working as a "director, media relations" in Alberta or across Canada.

Job opportunities in Alberta

These outlooks were updated on November 29, 2023.

Prospects over the next 3 years

The employment outlook will be limited for Advertising, marketing and public relations managers (NOC 10022) in Alberta for the 2023-2025 period.

The following factors contributed to this outlook:

• Employment growth will lead to a few new positions.
• A moderate number of positions will become available due to retirements.
• There are several unemployed workers with recent experience in this occupation.

Here are some key facts about Advertising, marketing and public relations managers in Alberta:

• Approximately 2,750 people work in this occupation.
• Advertising, marketing and public relations managers mainly work in the following sectors:
  • Other professional, scientific and technical services (NAICS 5414, 5416-5419): 16%
  • Other retail stores (NAICS 44-45, except 445): 12%
  • Computer systems design services (NAICS 5415): 8%
  • Information and cultural industries (NAICS 51): 7%
  • Wholesale trade (NAICS 41): 5%
• The distribution of full-time and part-time workers in this occupation is:
  • Full-time workers: 90% compared to 80% for all occupations
  • Part-time workers: 10% compared to 20% for all occupations
• 75% of advertising, marketing and public relations managers work all year, while 25% work only part of the year, compared to 61% and 39% respectively among all occupations. Those who worked only part of the year did so for an average of 45 weeks compared to 42 weeks for all occupations.
• 16% of advertising, marketing and public relations managers are self-employed compared to an average of 15% for all occupations.
• The gender distribution of people in this occupation is:
  • Men: 40% compared to 53% for all occupations
  • Women: 60% compared to 47% for all occupations
• The educational attainment of workers in this occupation is:
  • no high school diploma: less than 5% compared to 10% for all occupations
  • high school diploma or equivalent: 16% compared to 28% for all occupations
  • apprenticeship or trades certificate or diploma: less than 5% compared to 13% for all occupations
  • college certificate or diploma or university certificate below bachelor's: 21% compared to 19% for all occupations
  • bachelor's degree: 43% compared to 21% for all occupations
  • university certificate, degree or diploma above bachelor level: 13% compared to 9% for all occupations

Breakdown by region

Explore job prospects in Alberta by economic region.

Source Labour Market Information | Prospects Methodology