Job prospects Social Media Specialist in the Southern Region

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This occupation includes job titles whose primary duties and responsibilities lead to positive environmental outcomes. Job Bank uses a list of occupations that were identified as "green" through a task-based analysis conducted by the United States’ Occupational Information Network (O*NET), which was recognized by the Organization for Economic Cooperation and Development (OECD) and adapted to the National Occupational Classification (NOC) in Canada. This list may change over time. Learn more.

Over the past few years (2021-2023), the labour market was balanced for Professional occupations in advertising, marketing and public relations in the Southern Region. The number of job openings was about the same as the number of workers available in this occupation.

Source Labour Market Information | Recent Trends Assessment Methodology

The employment outlook will be moderate for Professional occupations in advertising, marketing and public relations (NOC 11202) in the Southern region for the 2023-2025 period.

The following factors contributed to this outlook:

• Employment growth will lead to a moderate number of new positions.
• Not many positions will become available due to retirements.
• There are a moderate number of unemployed workers with recent experience in this occupation.

Additional information is available at the provincial level.

Here are some key facts about Professional occupations in advertising, marketing and public relations in the Southern region:

• Approximately 160 people worked in this occupation in May 2021.
• Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
  • Professional, scientific and technical services (NAICS 54): 34%
  • Finance, insurance and real estate and rental and leasing (NAICS 52-53): 22%
  • Other services (except public administration) (NAICS 81): 17%
  • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 12%
  • Provincial and territorial public administration (NAICS 912): 11%

Source Labour Market Information | Prospects Methodology